SEM (Search Engine Marketing) is an effective tool for increasing website traffic and earning more conversions on larger and even smaller budgets. Marketers recognize the importance of SEM almost as much as SEO (Search Engine Optimization. SEO requires a long-term approach to marketing. You see the benefits of SEO and other forms of digital marketing strategies after long hard work of at least 6 months. In contrast, SEM starts delivering substantial results almost instantly. It takes a short time to create an ad, put it through the approval process and have it appear in the search results. With expert marketing help, it can take as little as a few days. SEM ads can create regular traffic for selected keywords and help you control your business website traffic at any given time.

SEM on Google and other search engines can help you determine your visitor’s intent and analyze website traffic. Data collected from PPC ad campaigns can be analyzed and then used to identify schemes in keywords and search phrases. Test your advertising campaigns, see the progress your ads make through time and at different locations. Find the most clicked ads, see the best conversions, and notice trends to apply them later in your subsequent advertisements. SEM is the base for SEO. Work out paid searches through historic paid ads and apply the knowledge to boost traffic organically. Create optimized landing pages and call-to-action buttons (CTAs) that drive revenues.

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